When you own a vacation rental property, you want to be sure you’re making the most of your investment. In the vacation rental business, your ultimate goal is to keep your property booked, so you need a vacation rental management company that can ensure that happens. The first step in getting bookings is getting your vacation home noticed! After that, you want your property to stand out to potential guests, impress when they arrive, and ultimately increase your revenue. That’s where a standout marketing team comes in.
At Georgia Cabins for YOU, our in-house, full-time marketing team is focused on showcasing your property in the best — and most accurate — light, getting the maximum exposure for your vacation home, and ensuring the custom marketing strategy put in place for your property will bring you the greatest success. When you team up with Georgia Cabins for YOU, you get the best of both worlds: the resources and experience of a big business with the personalized attention and care of a family-owned company. We work to analyze, plan, and execute strategic marketing maneuvers that keep your property at the top — meaning more $$ for YOU.
How does Georgia Cabins for YOU advertise my short-term rental? There are many options out there when it comes to property management, but we believe our vacation rental marketing strategy is second to none. Here are 7 ways Georgia Cabins for YOU advertises for YOU to give your vacation home the attention it deserves, rein in direct bookings, and boost occupancy.
1. A Dedicated In-House Marketing Team
As a family-owned company in the vacation rental business, we keep things close-knit. Our team is like family, working together — and with vacation rental owners like you — with honesty, respect, and a mutual passion for providing the best experience for guests and homeowners. The Georgia CFY marketing team’s mission is to protect and promote our brand, drive revenue by owning property success, and cultivate new and repeat guests — a daily reminder of which sits prominently on canvas in their department!
Our team of marketing professionals keeps their fingers on the pulse, creating powerful marketing campaigns, staying on top of local trends — or creating new ones — monitoring property performance and adjusting rates with dynamic pricing year-round, constantly improving site performance, implementing targeted digital marketing, increasing social media presence, facilitating positive reviews, inspiring bookings, and strengthening partnerships with local businesses.
2. SEO (Search Engine Optimization) | Organic Traffic
More eyes on your short-term rental mean greater chances of booking in the vacation rental industry. Our marketing team is skilled in content marketing and Search Engine Optimization to ensure any content pushed for your vacation rental property is easy to find with a simple Google search. If you have a great landing page with a phenomenal property listing, fantastic photos by a professional photographer, and a detailed description…but no one can find it, there will be no click-through conversions or online reservations.
Our marketing team is constantly watching market changes, monitoring appropriate groups, and aligning written content with high-quality links to bring in the most organic traffic through digital marketing on our own website. In addition to our in-house marketing team, we work with outside professionals to offer a different perspective and help us climb the SEO ladder for heightened property success.
3. Constant UX Research & Website Updates
Our focus is in our name. We are hyper-focused on a great guest experience at every short-term rental on our program, and that starts with the first search. We are committed to constant user experience research and regular website updates that improve the online experience for guests while keeping things simple. We strive to make it easy for guests to find — and book — your vacation home. That’s just the beginning of a great getaway…and many more to come.
Online guests receive questionnaires that provide us with important user feedback and information. We take this feedback to see where we excel and where we can improve — and then we actually do the work. The marketing team also employs a professional web developer who works to ensure our site is performing in top condition consistently, meaning fewer glitches and happier guests.
And we don’t forget about desktop and mobile so that guests can enjoy an easy experience no matter what type of technology they rely upon. In the vacation rental industry, it’s important to keep it simple. The easier it is for guests to research short-term rentals and book online, the more likely they are to stay at your property, recommend your property to other potential guests (good ole word-of-mouth advertising), and return year after year.
4. Targeted Email Marketing
A key way we reach potential guests and even past guests is through our targeted email marketing campaigns. We don’t just send out generic mass emails to everyone on our ever-growing email list (100s of 1000s); we hone in on key demographics with relevant information to their requests and vacation habits. After all, no one likes their inbox flooded from one company.
Each email we send is carefully crafted for a selected target audience, focused on eye-catching design and relevant information about the area and rental properties to bring in the most direct bookings. Combining tried-and-true marketing efforts with well-planned email campaigns, our email conversion rate drives more vacation rental profit back to homeowners.
5. Vacation Specialists
When a guest calls to book a vacation rental or inquire about a property, our vacation specialists are the first friendly voices they hear. But our vacation specialists do much more than just answer phones. They are well trained, know the area, and have specific goals each day to help create a high-quality guest experience over the phone and online.
They know the properties (and may have even visited or stayed in yours for a firsthand experience) and understand what amenities to highlight, how to answer (and not answer) guests’ questions, and how to get your property booked! Our vacation specialists handle the details so the guests can stay within their budget and find the perfect short-term rental.
6. Social Media
Social media platforms — including Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, etc. — can be tricky to manage on your own, especially when it comes to advertising your short-term rental. From gaining followers to crafting content to nailing solid marketing campaigns, it’s a lot of work without help. Are your posts appropriate for the target audience? How will you get the most people to see them? Are they leading to bookings? With Georgia Cabins for YOU, you don’t have to think about any of this. We handle it all!
We carefully plan out each post and ad — including videos, images, and written content — and each piece of content goes through a team of professionals before being posted. Our marketing team regularly meets to discuss social trends, social engagement, and ways we can reproduce wins and improve upon losses to make our online presence really stand out.
7. Online Advertising
In today’s market, having one avenue of online advertising just isn’t enough for successful vacation rental marketing. Along with our own vacation rental website — Georgia Cabins for YOU — we showcase your property on Google pay-per-click (PPC) ads and posts, social media platforms, Spotify, and area-related sites.
We also use our large advertising budget to increase eyes on your vacation home with additional paid advertising and list on channel partners, aka listing sites, other booking sites, or OTAs (online travel agencies) such as VRBO and Airbnb. Placing your vacation rental listing on multiple vacation rental sites gives your short-term rental a leg up in the competition to attract guests and significantly boosts your online presence.
The Takeaway | 7 Reasons Georgia CFY Should Advertise for YOU
- An ace in-house marketing team packed with creativity, talent, passion, and skill
- Strategically written, SEO-focused content with top keywords
- Constant user experience research to keep Georgia CFY ahead of the curve
- Targeted email campaigns focused on increasing bookings
- Helpful, caring, and knowledgeable vacation specialists who help guests book YOUR vacation rental
- Robust social media presence with high engagement
- Multi-site online advertising for maximum exposure
Are YOU ready to tap into a well-strategized vacation rental marketing plan with Georgia Cabins for YOU? Give us a call at 1.800.580.5524 to speak with one of our vacation rental owner representatives and get all your questions answered!
